redefining beauty

trubeauty: tru [bē.you] ty


1. trubeautyMOVEMENT: to empower girls and women of all ages from the inside-out by redefining  what it means to be truly beautiful to [bē.balanced] physically, mentally, socially, spiritually, and emotionally; [bē.tru] to your authentic self; & be proud to [bē.you]. Join the trubeautyMOVEMENT today & get ready to beINSPIRED!


  • Daily: we offer our clients, friends and followers health, wellness, beauty, & self esteem tips promoting balance and authenticity in one’s life physically, mentally, socially, spiritually, & emotionally via our trubeautyMOVEMENT magazine-style BLOG posts (trubeautyMAGAZINE).
  • Weekly: we offer video tutorials on our trubeautyMOVEMENT YouTube Channel & BLOG, which includes our FREE virtual Yoga classes filmed at our studio location, tips and “Ask The Expert” segments inspired by our most popular BLOG posts + follower’s requests (trubeautyTV, trubeautyYOGA).
  • Monthly: we offer special events (trubeautyEVENTS) and our newsletter, featuring key tips, giveaways, & product highlights — designed to spark and illuminate the trubeauty within us all!
  • *trubeautyMOVEMENT GIVES BACK! Founder, Heather Hooke, volunteers her time at GIRL INC after school program, who’s mission is “inspiring girls to be strong smart and bold” during their most impressionable years (ages 5 – 17 years old). In 2013, trubeautyMOVEMENT partnered with GIRLS INC to launch the trubeautyFASHION Yoga Apparel line, where 100% of trubeautyFASHION profits are donated to GIRL INC! CLICK HERE to access our “SHOP & SUPPORT!” campaign to shop our trubeautyFASHION Yoga apparel line and donate to GIRLS INC.
  • Thank you in advance, your purchase is making a real difference in real girls’ lives!
    Heather & our trubeautyMOVEMENT Team



    heather hooke


    Heather Hooke is the Founder, CEO & Editor-In-Chief of trubeautyMOVEMENT. She is a Yoga Alliance Certified Instructor (RYT), Wellness Coach for doTERRA natural solutions, Professional Skincare Expert & Makeup Artist (PMUA), and graduated magna cum laude with her Bachelor’s Degree, where she studied Journalism, Marketing, and theatre. Heather’s extensive background in the health, wellness, beauty, and professional communications industries includes: working as the Marketing Director and Professional Writer for Healthy Magazine; healthy lifestyle spokesmodel and makeup artist, where she’s had the opportunity to work with various celebrities; the Lead Business Manager for Bare Escentuals natural cosmetics; plus Personal Beauty Stylist for NORDSTROM. Heather has been practicing Yoga for over 15 years; she received her certification through the Yoga Alliance in 2013 after experiencing the profound impact Yoga had on her own life and wanting to share that with others. Heather’s personal journey of “true beauty” ultimately lead her to utilize her industry knowledge and passion for building self-esteem and empowering women from the inside-out to launch her company trubeautyMOVEMENT.

    trubeautyMOVEMENT’s mission is to redefine beauty by promoting balance and authenticity in one’s life physically, mentally, socially, spiritually, & emotionally – inspiring whole beauties. Believing that when women feel confident in who they are it expands into other areas of their lives, Heather is passionate about empowering and connecting women of all different backgrounds, expertise, and passions related to both inner and outer beauty! She believes this leads to a deeper understanding by learning from one-another and celebrating differences, promoting collaboration rather than competition. Heather’s vision is to create a new definition of what it means to be truly beautiful, while at the same time creating a sense of community of women supporting women by being real and relatable. She believes together this change will have a ripple effect making a positive impact on how women interact in society and the world at-large leading to a movement – a trubeautyMOVEMENT.

    Follow Heather & trubeautyMOVEMENT Today!



    caitlin lindquist


    Caitlin Lindquist is an Arizona-based trendsetter chronicling her favorite fashion finds, beauty must-haves and travel adventures on her successful fashion blog, Dash of Darling. With hundreds of thousands of readers, her site has garnered the attention of fashion’s elite and budding fashionistas alike – she was recently featured on, has appeared in several People StyleWatch Magazine issues and is a leading fashion expert with her local Fox News station. Having worked with the likes of Nordstrom, Kate Spade, Madewell, ASOS and more, Caitlin’s fans appreciate her playful approach to fashion, as she dons feminine garb with a chic bohemian flair. She strongly believes in building a closet full of basics while still incorporating classic statements that can be worn season after season. Above all, Caitlin believes in wearing what you love, and loving what you wear to ensure you feel confident and that you are putting your best foot forward. If you are looking for outfit inspiration or the latest and greatest products that fit within your budget, look no further than Dash of Darling.

    Follow Caitlin & Dash of Darling Today!



    stephanie neiheisel


    Stephanie Neiheisel has been a Professional Makeup Artist for 10 years!
    While Stephanie is passionate about makeup and skincare, her heart belongs to helping people. She believes in the value of investing in others and her goal with every client, no matter the occasion, is that they feel relaxed and beautiful inside and out when they step out of her makeup chair. She is always accepting new clients and loves connecting via social media. She started working in the beauty industry in Salt Lake City, Utah in 2008 with Bare Escentuals cosmetics. After almost 2 years of working with Bare Escentuals, Stephanie made her move over to MAC Cosmetics where she was a full time 3rd Key Manager and Impact Team member for two years. In 2011 she moved to Phoenix Arizona, where she currently resides and began teaching makeup courses at a cosmetology school on top of growing her brand and business SN Makeup Artist. Stephanie is proud to say she has been 100% freelance for four years and her work has been published in numerous magazines and top blogs. In addition, she has been published in Scottsdale Living Magazine in 2015 as one of the Top 5 Makeup Artists in Phoenix and was also highlighted as one of the Top 100 Creatives in the Phoenix Newtimes in 2016. Stephanie has always loved makeup but she has always had a passion for overall wellness and has pursued her personal study of yoga and in 2016 she started working with a natural beauty bar in Phoenix called Citrine Natural Beauty Bar where she helps clients find nontoxic skin care and makeup. She loves makeup as an art but is always pushing for ways for us all to find healthier alternatives to beauty.
    While she has extensive knowledge and experience with makeup for media, print, and film, she is most passionate about skincare, health, and helping the everyday client find beauty products that enhance their features while nourishing their skin so they feel their most beautiful self.

    Follow Stephanie & SN Makeup Artist Today!



    danielle marie carolan


    Danielle Marie Carolan is the creator of the YouTube channel, “Danielle Marie Carolan”, a channel full of videos catered towards young woman all about fashion, confidence, beauty, a healthy lifestyle, and everything in between. With 280K+ subscribers as of January ’17, she has been awarded a silver award by YouTube. Well known stores such as Lilly Pulitzer and ALEX AND ANI have hosted “Meet & Greets” for Danielle. She has been editing, filming, and producing her videos for over 7 years while remaining a full time student. Since starting her YouTube channel, Danielle has attended many events and conventions such as Playlist Live Orlando, BeautyCon NYC, VidCon LA, and IMATS where she networks with other YouTube personalities and has the opportunity to meet her viewers. In Early 2015, Danielle released her own app for iPhones and Androids. In January of 2014, she was named the “Teen to Admire” in the Tampa Bay Times magazine and has been featured in Trend Magazine. The main goal of her YouTube channel is to allow women to feel great about themselves, while discovering the latest trends in fashion, beauty, and life style!

    Follow Danielle & Danielle Marie Carolan Today!



    carley klekas


    Carley Klekas is a sustainability professional and safe cosmetics enthusiast. She graduated in 2014 from the leading sustainability business school; Presidio Graduate School with an MBA is Sustainable Management. Currently she is a Marketing and Sustainability Manager for Amyris, an integrated renewable products company who creates sustainable replacements for chemical and petroleum-derived products, including cosmetics. She also serves on the board of the Presidio Graduate School Alumni Association. She has done a wide breadth of sustainability and corporate responsibility work including projects for leading environmental non-profits like the Natural Resource Defense Council and being an Environmental Defense Fund Climate Corps Fellow. She has spent her career using her sustainability and marketing skills for mission-driven start-ups, non-profits and cosmetics companies. Her MBA projects include a greenhouse gas emission analysis for Wells Fargo, marketing for the Plastic Disclosure Project, and the development of a sustainable men’s deodorant brand, Wild Arrow. Carley received her bachelor’s degree from the University of California, Santa Barbara, where she studied Psychology and Environmental Science. In addition to her international trip to Chile, when she was the Co-Chair of the International Sustainability Club at Presidio, she also spent a semester studying in Spain at the University of Santiago de Compostela. She enjoys hiking, snowboarding, traveling and has an exuberant passion for integrating sustainability into the cosmetics and personal care industry.

    Follow Carley Today!