redefining beauty

trubeauty: tru [bē.you] ty


1. trubeautyMOVEMENT: to empower girls and women of all ages from the inside-out by redefining  what it means to be truly beautiful to [bē.balanced] physically, mentally, socially, spiritually, and emotionally; [bē.tru] to your authentic self; & be proud to [bē.you]. Join the trubeautyMOVEMENT today & get ready to beINSPIRED!

To redefine beauty by promoting balance and authenticity in one’s life physically, mentally, socially, spiritually, & emotionally – inspiring whole beauties. Believing that when women feel confident in who they are it expands into other areas of their lives, Heather is passionate about empowering and connecting women of all different backgrounds, expertise, and passions related to both inner and outer beauty! She believes this leads to a deeper understanding by learning from one-another and celebrating differences, promoting collaboration rather than competition. Heather’s vision is to create a new definition of what it means to be truly beautiful, while at the same time creating a sense of community of women supporting women by being real and relatable. She believes together this change will have a ripple effect making a positive impact on how women interact in society and the world at-large leading to a movement – a trubeautyMOVEMENT.


  • Daily: we offer our clients, friends and followers health, wellness, beauty, & self esteem tips promoting balance and authenticity in one’s life physically, mentally, socially, spiritually, & emotionally via our trubeautyMOVEMENT magazine-style BLOG posts (trubeautyMAGAZINE).
  • Weekly: we offer video tutorials on our trubeautyMOVEMENT YouTube Channel & BLOG, which includes our FREE virtual Yoga classes filmed at our studio location, tips and “Ask The Expert” segments inspired by our most popular BLOG posts + follower’s requests (trubeautyTV, trubeautyYOGA).
  • Monthly: we offer special events (trubeautyEVENTS) and our newsletter, featuring key tips, giveaways, & product highlights — designed to spark and illuminate the trubeauty within us all!
  • *trubeautyMOVEMENT GIVES BACK! Founder, Heather Hooke, volunteers her time at GIRL INC after school program, who’s mission is “inspiring girls to be strong smart and bold” during their most impressionable years (ages 5 – 17 years old). In 2013, trubeautyMOVEMENT partnered with GIRLS INC to launch the trubeautyFASHION Yoga Apparel line, where 100% of trubeautyFASHION profits are donated to GIRL INC! CLICK HERE to access our “SHOP & SUPPORT!” campaign to shop our trubeautyFASHION Yoga apparel line and donate to GIRLS INC.
  • Thank you in advance, your purchase is making a real difference in real girls’ lives!
    Heather & our trubeautyMOVEMENT Team



    heather hooke


    Heather Hooke is a loving wife and mother, as well as the Founder, CEO & Editor-In-Chief of trubeautyMOVEMENT. Heather graduated with honors from Westminster College and holds a Bachelor’s of Arts Degree (BA), where she studied Journalism, Marketing, & theatre. She went on to become a Skincare Expert & Professional Makeup Artist (PMUA); Yoga Alliance Certified Instructor (RYT); Wellness and Business Coach for doTERRA natural solutions, incorporating Ayurvedic philosophies to her practice. Heather’s extensive background in the health, wellness, beauty, and professional communications industries includes: working as the Marketing Director and Professional Writer for Healthy Magazine; healthy lifestyle spokesmodel and makeup artist, where she’s had the opportunity to work with various celebrities; the Lead Business Manager for Bare Minerals natural cosmetics, where she and her team produced record breaking volume nationwide; plus Personal Beauty Stylist for NORDSTROM. Heather has been practicing Yoga for over 15 years; she received her certification through the Yoga Alliance in 2013 after experiencing the profound impact Yoga had on her own life and wanting to share that with others. Recognizing a deep need in society, Heather’s personal journey of “true beauty” and wellness ultimately lead her to utilize her industry knowledge and passion for building self-esteem to launch her company trubeautyMOVEMENT, a magazine inspired blog which covers various topics of inner and outer beauty with the mission to redefine beauty, unite, & empower women.

    Follow Heather & trubeautyMOVEMENT Today!



    caitlin lindquist


    Caitlin Lindquist is an Arizona-based trendsetter chronicling her favorite fashion finds, beauty must-haves and travel adventures on her successful fashion blog, Dash of Darling. With hundreds of thousands of readers, her site has garnered the attention of fashion’s elite and budding fashionistas alike – she was recently featured on, has appeared in several People StyleWatch Magazine issues and is a leading fashion expert with her local Fox News station. Having worked with the likes of Nordstrom, Kate Spade, Madewell, ASOS and more, Caitlin’s fans appreciate her playful approach to fashion, as she dons feminine garb with a chic bohemian flair. She strongly believes in building a closet full of basics while still incorporating classic statements that can be worn season after season. Above all, Caitlin believes in wearing what you love, and loving what you wear to ensure you feel confident and that you are putting your best foot forward. If you are looking for outfit inspiration or the latest and greatest products that fit within your budget, look no further than Dash of Darling.

    Follow Caitlin & Dash of Darling!



    stephanie neiheisel


    Stephanie Neiheisel has been a Professional Makeup Artist for 10 years!
    While Stephanie is passionate about makeup and skincare, her heart belongs to helping people. She believes in the value of investing in others and her goal with every client, no matter the occasion, is that they feel relaxed and beautiful inside and out when they step out of her makeup chair. She is always accepting new clients and loves connecting via social media. She started working in the beauty industry in Salt Lake City, Utah in 2008 with Bare Essentials cosmetics. After almost 2 years of working with Bare Escentuals, Stephanie made her move over to MAC Cosmetics where she was a full time 3rd Key Manager and Impact Team member for two years. In 2011 she moved to Phoenix Arizona, where she currently resides and began teaching makeup courses at a cosmetology school on top of growing her brand and business SN Makeup Artist. Stephanie is proud to say she has been 100% freelance for four years and her work has been published in numerous magazines and top blogs. In addition, she has been published in Scottsdale Living Magazine in 2015 as one of the Top 5 Makeup Artists in Phoenix and was also highlighted as one of the Top 100 Creatives in the Phoenix Newtimes in 2016. Stephanie has always loved makeup but she has always had a passion for overall wellness and has pursued her personal study of yoga and in 2016 she started working with a natural beauty bar in Phoenix called Citrine Natural Beauty Bar where she helps clients find nontoxic skin care and makeup. She loves makeup as an art but is always pushing for ways for us all to find healthier alternatives to beauty.
    While she has extensive knowledge and experience with makeup for media, print, and film, she is most passionate about skincare, health, and helping the everyday client find beauty products that enhance their features while nourishing their skin so they feel their most beautiful self.

    Follow Stephanie & SN Makeup Artist!



    danielle marie carolan


    Danielle Marie Carolan is the creator of the YouTube channel, “Danielle Marie Carolan”, a channel full of videos catered towards young woman all about fashion, confidence, beauty, a healthy lifestyle, and everything in between. With 280K+ subscribers as of January ’17, she has been awarded a silver award by YouTube. Well known stores such as Lilly Pulitzer and ALEX AND ANI have hosted “Meet & Greets” for Danielle. She has been editing, filming, and producing her videos for over 7 years while remaining a full time student. Since starting her YouTube channel, Danielle has attended many events and conventions such as Playlist Live Orlando, BeautyCon NYC, VidCon LA, and IMATS where she networks with other YouTube personalities and has the opportunity to meet her viewers. In Early 2015, Danielle released her own app for iPhones and Androids. In January of 2014, she was named the “Teen to Admire” in the Tampa Bay Times magazine and has been featured in Trend Magazine. The main goal of her YouTube channel is to allow women to feel great about themselves, while discovering the latest trends in fashion, beauty, and life style!

    Follow Danielle!



    carley klekas


    Carley Klekas is a sustainability professional and safe cosmetics enthusiast. She graduated in 2014 from the leading sustainability business school; Presidio Graduate School with an MBA is Sustainable Management. Currently she is a Marketing and Sustainability Manager for Amyris, an integrated renewable products company who creates sustainable replacements for chemical and petroleum-derived products, including cosmetics. She also serves on the board of the Presidio Graduate School Alumni Association. She has done a wide breadth of sustainability and corporate responsibility work including projects for leading environmental non-profits like the Natural Resource Defense Council and being an Environmental Defense Fund Climate Corps Fellow. She has spent her career using her sustainability and marketing skills for mission-driven start-ups, non-profits and cosmetics companies. Her MBA projects include a greenhouse gas emission analysis for Wells Fargo, marketing for the Plastic Disclosure Project, and the development of a sustainable men’s deodorant brand, Wild Arrow. Carley received her bachelor’s degree from the University of California, Santa Barbara, where she studied Psychology and Environmental Science. In addition to her international trip to Chile, when she was the Co-Chair of the International Sustainability Club at Presidio, she also spent a semester studying in Spain at the University of Santiago de Compostela. She enjoys hiking, snowboarding, traveling and has an exuberant passion for integrating sustainability into the cosmetics and personal care industry.

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    elasa tiernan


    Elasa has a mission to empower others with health, wealth, and homes! She loves to weave together all the tools in her cabinet and allow the perfection of what is relevant and needed to show up in her offerings to individuals on a path of wellness and mastery.

    Elasa also has a great knack for assisting anyone with feeling comfortable in their body and their surroundings. She is a Feng Shui Consultant, Master Grid Setter for Community Building and overall design and flow of energy. Her current love is assisting with Palm Harbor, Florida Calm-Unity at solTERRA Wellness Center and Bliss Store, to offer community wellness and essential oil education to her community at large, the world, and to guide her team to their highest potential.
    Through many years of offering wellness coaching Elasa found that the wisdom of the Soul can be called up and accessed through any of her modality’s used to understand truly what is needed to align within for ultimate balance. She loves to share these empowering tools, and understandings with those she coaches in her wellness practice, and to those she mentors in her thriving doTERRA Biz.

    As mother to Aliyah Ray and partner to Daniel Sherbs, her family comes first and this amazing trio’s interactions and insights assist with the teachings and lifestyle wellness practices being experienced first hand in their home. Their connection as a family reminds them that it is through CONNECTION to eachother, the earth, and within that heals our hearts and minds.

    Learn More About Elasa Here!



    jennifer hardman


    She’s chatty, inquisitive, and loves being in the limelight, so it was only natural Jennifer Hardman found a career in television.

    Jenny graduated from the University of Utah with a broadcast journalism degree. She also worked on her communication studies at Griffith University Gold Coast Campus in Queensland, Australia, and studied history, language, and culinary arts at Dante Alighieri University in Siena, Italy.

    After college she immediately began her career at Park City Television in Park City, Utah, hosting and producing the Mountain Morning Show and Mountain Weekend Show. During the famous Sundance Film Festival, she hosted and produced Festival After Dark, featuring the best celebrity parties, fashion, red carpets, and of course the films.

    After Park City Television, Jenny, a night owl by nature, found herself waking up at 3 a.m. as the features reporter and segment producer for NBC KSL-TV in Salt Lake City, Utah. She traveled all around Utah, Idaho, Wyoming, California, and Hawaii, covering stories that made viewers smile.

    Jenny is now back to her preferred night owl schedule and is making her way as a freelance television host, reporter, producer, spokesmodel, media trainer, and emcee.

    She’s a musician, food enthusiast, shopaholic, and travel addict. Jenny has traveled the world and especially loved her service trips to Uganda, Africa, and Arequipa, Peru, where she worked with orphan and at-risk kids with International Children’s Network.

    Follow Jennifer Here!



    kirsten asher

    As a former stunt girl, NBC freelance coordinator and bad ass dance instructor, Kirsten has always been a multi-passionate person pushing herself and others to strive, thrive and excel.

    She followed her heart and found that to be successful she had to be unapologetically authentic. No longer being the person she thought she needed to be. Eventually, this led her down a path that is unique and better than the smell of wildflowers.

    Like a bee to honey, coaching enticed her through the connection with others and their extraordinary stories. Through this, DASH was born.

    DASH is YOU. It’s what you do in your journey. The doors that close and the windows that open. It’s the paths you take, the relationships that come and go and those that stayed. DASH is you at your core. The way you think and the actions you take. It’s your story.

    No one is stagnant. We are constantly moving, growing and learning. Reaching the goals that make us feel good. Success is different to everyone – it can be career success, personal success or just deciding between two paths. Hence, Traveling DASH is within us all.



    jillian lopina

    jillian-lopina Jillian Lopina is a photographer based in the Tampa Bay area, who travels across the country photographing you & yours. She specializes in modern maternity, birth, portrait, wedding, and lifestyle photography. Whether you want timeless maternity photos, the birth of your child captured in a beautiful way, or lasting memories of your family, Jillian has the expertise to help.

    From Tampa to Denver, Nashville to D.C., or Amsterdam to Rome, Jillian can be found photographing expectant mamas, babies, couples, and families, capturing the joy in all of us. She began her love of photography in a darkroom in northern Virginia. Grounded in the techniques and skill found in traditional analog photography, Jillian has the technical know-how to create beautiful photographs. Combined with her creative spirit, she finds so much joy in connecting with people and creating gorgeous photographs.

    Follow Jillian here!



    andi manuilow

    andi-manuilow Andi Manuilow is a hairstylist and salon manager at Salon GW in fabulous Downtown Dunedin. Her passion in life is to make everyone and everything around her beautiful! She have worked behind the scenes at HSN, Evine Live, and Fashion Week to name a few. Andi believes that taking care of yourself isn’t a luxury, it’s a necessity and what she loves more than anything is for those around her to realize their highest potential. True beauty starts on the inside, and Andi is here to help the exterior reflect that.

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    kristin lorello

    Kris started her life in Florida where at a very early age she found her passions for both dance and yoga. After graduating high school Kris followed her heart to Los Angeles initially studying, and eventually performing and teaching dance around the world. Through teaching in so many countries and experiencing different cultures all coming together with movement, Kris began to clearly see past the differences in people and found a new passion.
    She began a deep study and exploration into the philosophy of oneness and how we are all going through the same human experience which connects us all together. This understanding set Kris’ soul free and she knew it was her purpose to share this with others on a deeper level so they too could feel that freedom from fear, ego and judgment.

    In 2010 Kris completed her first 200 hour yoga certification in LA at Corepower Yoga. This reignited her love of being a student so she went on to complete her 500 hour yoga teacher training and continued adding certifications in yoga modalities including vinyasa, restorative, acro and hot power fusion. Kris begin teaching many classes at the top voted studios in Los Angeles building close relationships with her students and working with celebrities including Alanis Morissette, Pink and Colin Farrell to name a few.

    Wanting to expand her knowledge Kris begin training in other therapeutic techniques such as thai massage aromatouch technique and Reiki receiving her certifications in all three. Currently alongside of yoga Kris is a full-time DōTERRA essential oils educator. She holds regular classes to guide students how to use these powerful gifts of the earth with other neuro tools to enhance their yoga practice and center back into mental, physical and emotional alignment.

    Kris currently resides back in Clearwater Florida teaching at several yoga studios and leading private sessions. She knows her purpose is to help people find their tools to direct them back to the light inside that allows our personal power to shine.
    “Our mission is to align our personality with our soul”



    theresa sargent


    Theresa Sargent is a licensed massage therapist, who graduated from the Polarity Realization Institute, located in Westbrook, Maine in 2004. She studied in the holistic massage therapy program, and has a strong foundation of the mind, body and spirit connection.

    Her expertise is to relax the mind while correcting and relieving pain in the body. With over 13 years of experience, her educational background in massage has allowed her to assist hundreds of individuals on their healing journey. Understanding the mechanics of the musculoskeletal, circulatory-lymphatic, nervous, and energetic system of the body, Theresa can rejuvenate the body on all levels.

    Theresa’s mission is to design a session that fits the needs of the body. A variety of techniques are used to aid in reaching that goal. Each session is personalized to fit the needs of each individual. Whether conducting groups, providing individual sessions, or just connecting one-on-one, Theresa is dedicated to helping others reclaim their inner healer.



    randi kimbel

    Three generations of essential oil educators, natural solutions experts, and energy healers providing a place where health, wellness, positive energy, love and light come together. Our desire is to educate you on using essential oils as safe natural solutions for your health & well-being, be empowered to use them and get inspired to be that healer in your home. So put on your cozy slippers, favorite yoga pants, sip your hot cup of coffee while you feed your soul and awaken your spirit. Contact us for more information on how to purchase the safest, most effective essential oils on the market today and join millions who are choosing safe, affordable, natural solutions for their families.



    amy widmer

    amy-widmerAmy Lyn is the Founder of Lightpath Wellness and a Reiki Master Practitioner specializing in Sacred Childbirth with Reiki. She is certified in Usui and Dar’Shem Reiki, and Quantum Touch Level I, as well as Soul Healing Facilitation for which she is also certified as an Instructor. She holds a Facilitator Certification in BARS from Access Consciousness and is a Polarity Balancing Practitioner. Amy teaches Guided Meditation utilizing Ascension Tools and Chakra opening, clearing and balancing. As a Diamond Wellness Advocate and Leader with over 4,200 people in her organization, Amy is a Pure Therapeutic Grade essential oil Educator and is able to weave the oils into her practice as well as her knowledge of health, wellness, and energy/consciousness clearing into her teaching of the uses of the essential oils. She is a Certified Aroma Touch Technique Practitioner and Instructor. She has been teaching the benefits of Aromatherapy for three and a half years and empowers others with the realization that we are holistic beings that seek homeostasis, which is the foundation of health, on all levels and that our bodies have the innate ability to heal themselves. Her goal is to empower as many as possible to assist all areas of life including birthing, parenting, relationships, business and health/wellness.